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Daraz Case Study


The prime aim of the thesis was to explore how Daraz online store can improve its sustainable marketing strategy in Nepal and increase online market potential in Nepal. The literature review of this thesis consists of major aspects of e-commerce, SWOT analysis, PEST framework and Porter’s five forces model.


  • Through the example of a sales-day event conducted by Daraz, this case study also brings to light various strains that logistics could potentially face because of demand hikes and the steps that could help in managing a situation like this. Jajja, M.S.S., Jat, M.N. (2019). Daraz.pk: Online Marketplace's Value Chain.

  • Dunya Daraz clothing is a start-up inspired by the fast fashion attitude of the urban men. They pride themselves on the ethos of premier quality, convenient accessibility, and trusted relations. The brand has expanded its creative realm to include modern denim styles as well as customized trendy men outfits.

  • This case study provides an understanding of the channels through which orders at an online retail platform are fulfilled. Daraz.pk, the pioneering and leading e-commerce platform in Pakistan, started in 2012 as an online fashion retailer and evolved into a general marketplace for brands selling items ranging

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